HHQ — The first of our wholesale coffees should be touching down across the fruited plain as you read this dispatch. That means thousands of coffee drinkers will be experiencing our coffee for the first time this weekend. And thusly, nine months from now the nation will experience a population surge we will dub the “Handsome Generation.” Take that Gen X.
Seriously, we’re still up here in L.A. thinking about it. These are the times that make us proud to be in this business. But beyond what it means to us, more importantly it means that you can now run out and enjoy at 8 top-notch locations. What a team! In alphabetical order (click name to visit a store’s homepage):
And don’t forget, these are the same locations our own Michael Phillips will be sauntering through in weeks to come as part of the MP Handsome Tour ‘11. We’ll be adding a few very impressive names to this list next week. But for the love of all things, if you want Handsome in your life *and/or* coffebar, drop us a note. The tour starts soon, but we want a couple more stops before all is said and done. Just email us Handsome(at)HandsomeCoffee.com.
So grab a cup and tweet us a picture. We’d love to see where our coffees are being enjoyed this weekend.
We’re excited to see our coffee make its way out in the world, but like any good parent, we want to make sure we’re still available.
And everyone knows that Michael Phillips is our overbearing mother figure. He gets a little weepy every time a bag gets picked up by Steve the Postman.
He’s up all night worrying about his babies, concerned that they might need help or guidance. What to do?
So, we’re sending him out on the road to our first wholesale accounts. And he’s all yours. He can help train your staff. Talk about our coffees, work 18 hour shifts on your bar, dance at your wedding. Anything that helps you out.
Every decision in our business comes back to our focus on quality and service. We think training should be provided. We want people to drink good coffee. We want to help however we can with that mission.
Michael is heading out the beginning of August to traverse the country and get this party started. We’re actively looking for some great partnerships right now. Shoot us an email at Handsome@HandsomeCoffee.com if you’d like to see him at your shop.
CULVER CITY, Calif. — The @EatRealFest in Culver City is a seriously righteous event. The boys (and our new pal Tiffany Lopez) lived in the glow of a hyped up crowd seeking out the finest brews and espresso drinks we could dish out.
You might notice our sweet digs: The Handsome Traveler. Basically, it’s a world-class cafe gone mobile on our custom fabricated copper-top tables. So hot. We’ll let you take a moment to soak it all in. There you go. Combine with one trick 1962 Ford Falcon van ala Skratchy of Skratch’s Garage and you’ve got the best 1-2 punch since Kobe and Shaq wrecked the Association with utter…well, they’re nice anyway.
And then, our own Michael Phillips put on a brew clinic, captivating the masses and spreading the good word of coffee as far as the eye could see. Lovely.
Many thanks to all our new fans and friends. Tomorrow promises to be just as great. See you then! #Booth4
The USPS is delivering the final Handsome Wager 1.0 coffee to our beloved #FirstForty’s doorsteps. A couple details:
Depending on what they picked, they will receive:
Tanzania (Date Stamped 7/13/11 — Roast #5)
Quote from Chris Owens, Roaster:
"I’ve roasted this coffee about 5 different ways, and this one is a winner. I wanted to showcase the Mbeya’s lovely syrupy mid-tone sweetness.”
—Espresso 1 lb. (Date Stamped 7/13/11)
Quote From Chris:
"It’s a 50/50 mix of the Mwalyego and Siberia Estate, from El Salvador. Siberia is a former COE winner, and this coffee certainly shows their pedigree. Combined these coffees form a liquid jam that I love from espresso.”
2. The super secret special gifts are being printed in Austin, Texas and will be sent out promptly. GET UP FOR IT.
A NEW HOPE
But with every end, comes a new beginning. And such is the Wager. We loved this. We loved every second of it. So we took a poll and decided to let it ride for Handsome Wager 2.0.
Basically, it’s the same deal. A guaranteed 4 coffee shipments. The #FirstForty remain intact. And each were empowered to invite 2 friends along for the second trip. We were humbled by the flood of requests and we’re all full up. We understand lotsa dealings were done to earn those invites. Either way, it’s great to have the newbies on board, ushered here by the folks who helped start our company…because it’s about coffee-founded relationships, folks. *hugs*
You can follow the fun @HandsomeForty, a new Twitter stream that will keep y’all up to date on the Wager coffees, roast notes, shipping details and allow for Team Wager to offer as much feedback to us as they dreamed possible. (And make sure to follow on @HandsomeRoaster or @HandsomeForty if you want in for future Wagers…they tend to be announced randomly and abruptly, for some reason. Certainly not because we come up with ideas and just do them randomly and abruptly. Certainly not.)
First shipments are going out this Thursday. Many more to come. Thanks a ton. Much more in the works. If you’re in LA for the weekend, stop by and see us at our first public service at the Eat Real Festival in Culver City near the Helms Bakery. Booth 4 for life!
Many thanks for the great support in our early days. Jeez-o-petes…thanks.